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[From the Amherst Bulletin, October 11, 2002]

Empowering Others is Her Strength
Amherst therapist has an ear for bringing out people's best

By PHYLLIS LEHRER
Staff Writer

  The phone rings and Dr. Ange answers.

  Dr. Ange, aka Andrea DiBenedetto, is on line to listen to professional or personal problems, offer advice or just encourage someone to exercise.

  Whether on the phone or in person, DiBenedetto provides help as a professional therapist, consultant or coach.

  "I'm an excellent listener," she said. "My listening skills are very acute.  I find what's being said underneath.  I provide an outside perspective and I feedback the information I hear."

  "I've been working with people for 20 years as a therapist or consultant in organizational development.  I empower people whether through therapy or consulting," said DiBenedetto, "who grew up in Brooklyn and move to Amherst in 1984."

  In a nutshell she is a self described, "professional nudge," she said during a conversation about her career.  She also spoke about her new venture: a five-week empowerment and support group, "Courage to Succeed," for self-employed women.  Two are under way and two more will start next week.

  "I hit such a nerve," she said about the new project.  "These women love what they do.  They really want to be successful, but they create their own glass ceiling.  And they are isolated, she said about why 14 women in various business fields enrolled.

  The group focuses on the vision and obstacles of the business as well as the nitty-gritty details, such as marketing and promotion. One example: "I tell them to give five business cards to clients and have them pass them on.  Women are more shy than men.  They are not supposed to be too assertive," said DiBenedetto who earned a doctorate in education from the University of Massachusetts in 1991.

  Another example: "Most women don't go to banks for loans but do it on their own. 'The bank won't give me a loan,' is what they say.  I'll go to the bank with them and research grants.  I'm on their payroll for five weeks," said DiBenedetto, who also has a master's degree it humanist psychology education from UMass.

  She speaks from personal experience.  "I'm a self-employed person and have been for 15 years.  I have an office at home, said DiBenedetto, who has a undergraduate degree in inter disciplinary science from the University of South Florida.

  Participants also receive two coaching sessions very specific to the individual's issues.

  Because of the group's reception, she said she will offer group for men in the winter, "I love what happens in group.  It creates movement for change and transformation," she said.

The coaching service is comparatively new for DiBenedetto who took on the role four yeas ago.  "Coaching came from the human potential movement.  People want help in their lives.  They don't need a therapist but they need someone to talk to, I listen.  There is no one else to talk to.  Even people in the family are busy.  They ask, 'Can you he me think this out,"' she said.

  Coaching sessions include problem solving and collaboration, whether for individual or corporate clients.  "With a problem, either I tell them or have them figure it out.  I will tell them no when I think something will be a disaster.  I tell them to get more exercise.  That's why the call me a nudge.  They want honest feedback from me," she said

  She said she also consults with other members of the family if needed.

  Why do people seek out coaches?  "Most people want to be heard and encouraged.  People need to listen to people in a deep way, to challenge and support them at the same time.  That's why coaching is better than therapy sometimes," she said.

  The coaching is conducted over the phone.  DiBenedetto said she has clients across the country.  She also follows up conversations with an e-mail.  Coaching clients averages three sessions a month for three to four months.  Each call is 30 to 45 minutes.  "It takes that long to build a relationship, implement goals and feel their success.  People come to coaching to make change.  They want clarity, awareness, knowledge.  I encourage them to take action.  Some are paralyzed by small steps. I say do the one small step."

  DiBenedetto's coaching centers on small businesses and individual clients.  "I'm behind the scenes.  I'm their collaborator, the sounding board."

  There is a free 15-minute interview at first to see if it's a right fit. "Relationship is key to see if we speak a common language." She said she encourages clients to interview others.

  "There's never enough help for people.  Everyone deserves a good life," she said. But there is a caveat. "It's not an instant fix.  I know how long change can happen.  It takes patience, encouragement, support and commitment."

Reprinted with permission of the Daily Hampshire Gazette. All rights reserved.

 

Do You Hold Back From Charging What You're Really Worth?

Are you constantly undercharging clients/ customers or even giving your work away?

If you are a small business owner or solo-practitioner who's ready to finally receive the true value of your skills, products, or services, maybe what you need is the Courage to Succeed Coaching program -- Dr. Ange's life-changing and income-enhancing Phone-Coaching Program.  To learn more about how the Courage to Succeed Coaching program can help you finally prosper from your gifts call 413-549-4145 or visit www.dr-ange.com

 

[From the Sunday Republican, August 8, 2004]

business plus PROFILE

COURAGE TO SUCCEED COACHING

36 Emily Lane Amherst

Business: Courage to Succeed Coaching

Type of enterprise:

Coaching and consulting services, provided in person and on the phone

Services offered: Coaching for women and men who want to increase personal and professional success, especially those who run small businesses or are solo practitioners

Established: I have been a therapist and coach for 20 years. I started the Courage to Succeed program five years ago.

Owner: Ange DiBenedetto.

Employees: 1

Business credo: People can achieve incredible personal and professional growth with the right support, encouragement and inspiration. I love helping people make changes in their attitudes, beliefs and behavior so that they can be successful.

Things you like best about doing business in Amherst: Amherst is a small vibrant community with lots of networking opportunities. However, I work with clients all over the United States.

Advice to new business owners: Get a coach!

If you'd like your business to be featured in Business Plus,

send the Information, including a telephone number, to

Business Plus, Editorial Department, The Republican,

P.O. Box 2350, Springfield, MA 01102, or e-mail it to

kspies@repub.com

 

Questions? Call Dr. Ange 413.549.4145


Copyright 2000-2005 Dr. Ange DiBenedetto